As some of you know, I work at Slacker Radio as their head of Content & Programming. That means I’m lucky enough to have a seat at the table about what we offer our audience, and why.
About a year ago, we asked ourselves “What would radio sound and look like if it was invented AFTER the internet?”
Look, I used to love terrestrial radio. But consolidation and corporatization sucked almost all the personality out of it. And musical conservatism killed any chance of real discovery. And while I loved Napster’s original promise, and enjoyed the first few years of On-Demand services like Rhapsody, I found the endless search bar into playlist experience tired quickly. I missed the human element. The whole thing just felt cold.
So, “What would radio sound and look like if it was invented AFTER the internet?”
Today, with the unveiling of Slacker Radio’s new design and a slew of new programming and features, you can hear our answer to that question.
Slacker’s answer is to empower talented people. We have created a brand new technologically advanced platform, to serve people who have a passionate point of view, Our hosts
don’t sound like radio DJs. They come from press, clubs, YouTube, podcasting, and are huge fans and experts about their passions. They don’t check time, temperature and the weird news of the day. Instead, they are given the freedom to celebrate the music and culture that they love, and to pull no punches about what they hate.
Our listeners are given even more power than our hosts. Listeners can skip, heart, ban, time-shift, share and instantaneously talk back to us. They can even completely turn our hosts off!
We think this is a better way. A people first approach. Today, we attempt to reinvent radio.
We will get a bunch of stuff wrong. Our hosts will say occasional stupid things, and make mistakes. That’s what freedom brings. That’s being human.
But with personality-driven countdowns like 66 Songs That Changed Everything, Classic HipHop A-Z, The Worst Ideas In Music History, and The Greatest Gen X Songs, Slacker is committed to context, curation and storytelling. We believe what Joe Strummer said — “Without people, You’re nothing” We love music, we love artists and creativity, we love technology, and we believe with people, Radio can be great again.
Please give us a look and a listen. Today is day one.
Try 66 SONGS THAT CHANGED EVERYTHING for starters…
Happy Holidays & hope you dig.