It’s time to check in with iTunes, and see how our friends from Cupertino are arranging their offerings in the wake of last week’s Amazon Cloud Drive announcement.
If you thought Amazon’s surprise attack would prompt a quick response from iTunes — you would be wrong. It’s business as usual, stay the course, for the iTunes store. If anything, there is less music at the top of the iTunes homepage than last week.
Here’s the latest at America’s favorite (legal) supplier of uncorrupted and down-loadable files, for uncorrupted and morally upstanding consumers.
AKA — Here’s what is for sale at iTunes today:
1st Cut SPLASHES (aka The Big Bold Banners): Songs For Japan — charity relief album, Death Cab For Cutie — iTunes Pass, Asking Alexandria, Hollywood Undead, Jim Jones.
New Release SWOOSHES (aka Minis): Songs For Japan, Hollywood Undead, Grey’s Anatomy, Asking Alexandria, Death Cab For Cutie, The Kills, Jim Jones, Diego Garcia, Tiesto, Mandisa, The Beatles –Box, The Beatles — Magical Mystery Tour.
1st Row BRICKS (aka static rectangles under the New Releases): Porcelain Black — Single Of The Week, $7.99 Classical Albums sale.
Free Single Of The Week: Porcelain Black — This is What Rock n Roll Looks Like (feat. Lil Wayne)
Did You Notice?: Again, based on the iTunes store, it hardly looks like Apple is worrying about any music competitor.
Just look at the top of the iTunes store — real estate goes this week to The Kennedy’s miniseries, a free CBS TV show called Chaos, and the Tron movie, before iTunes shines a spotlight on any individual music act. Not only are these offerings not musical, they aren’t particularly sizzling either. Makes label-folks kind of long for simple problems, like piracy and competition from gaming, huh? At least those competitors were hot stuff.
Chart Glance: On the album chart, It’s Songs for Japan at #1, Adele #2, Asking Alexandria #3, Britney Spears #4 and Hollywood Undead rounding out the top 5. On the tracks chart, you will find Katie Perry at #1, Black Eyed Peas #2, Blake Shelton #3, Rihanna #4, and Jennifer Lopez at #5…How tough is it for Rock Tracks? Well, by my count the highest tracking Rock song on the chart is “The Cave” courtsey of Mumford And Sons. Man, it is tough sledding for you rockers these days at iTunes. And, finally, not that you necessarily asked or anything, but Rebecca Black’s “Friday” is already down to #71 on the tracks chart, and fading fast.
Hats Off: Death Cab For Cutie for getting to the homepage in great shape seven weeks ahead of their album release date, Blake Shelton for a nicely executed single campaign, and Asking Alexandria for a great profile across the iTunes board.